New TV Commercial from Ask.com Debuts in the U.S.
Online Information Resources, we’re requiring those of you accessing this post via the RS home page, the need to click again to read the full text in case you might want to quickly skip it. Remember, both ResourceShelf and DocuTicker are independent of Ask.com and both involve other people and organizations. (Read on Source)
Google launches YouTube-style embeddable maps
Google Australia this morning showed a new iteration of Google Maps, launching about a week from now. First up, if you know how to embed a YouTube video in your blog, you'll be able to embed Google Maps in your website, Google promises. (Read on Source)
Search Headlines & Links:
Want a snapshot of the day's search marketing news ? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: Click to read the rest of this post... (Read on Source)
MovableType 4.0 Launched - Interview with Anil Dash
As this post goes live MovableType 4.0 is being launched by it’s creators - SixApart. This new release has been a long time coming for those of us with MT blogs (I have a couple that I can’t wait to get upgraded) and so I thought it might be fun to ask Anil Dash from Six Apart a few questions on the launch and what the new MT version ... (Read on Source)
SEW Experts: Survey-Based Customer Satisfaction Tool
In today's By the Numbers column, " Survey-Based Customer Satisfaction Tool ," Eric Enge tells you about a Web-based tool that can help you learn what customers think about your site, and which areas are in need of an upgrade. (Read on Source)
Widgets Spawn Industry Events, Communities and Branded Chicken Wings
The latest online marketing craze has ballooned from tech geek divergence to ad campaign imperative. A recent surge of interest in widget marketing has spurred office events, communities, full-fledged conferences and even an official industry association in the hopes of attracting advertisers, fostering ideas and developing best practices. (Read on Source)
Gannett Launches 100 Mobile Sites with Diverse Ad Options
Gannett has launched over 100 mobile news and information sites in local markets, and will monetize them through a combination of regional and national sales. (Read on Source)
Support Izumi’s Race for the Cure
My wife Izumi is running in this year’s Komen Foundation Race for the Cure and taking donations. If you’re feeling generous and would like to make a tax deductible donation towards a good cause, please visit her page and show your support. (Read on Source)
Giant Lego Man Washes Ashore in Holland
A giant 2.5 meter Lego man mysteriously washed up on the Dutch resort of Zandvoort joining the ranks of such publicity stunts as 1984's giant Swatch in Frankfurt and a life-size Lego crane that hit Chile last year. (Read on Source)
Microsoft Partners with Active Content on Audio Watermarking Technology
Someday soon when a well known jingle for a fast food chain comes over your car radio, you'll be able to tell your phone to listen to it and automatically find the nearest location. Or if you're in a mall, when you hear an ad broadcast over the PA system, your phone will be able to automatically link to that company's Web site. (Read on Source)
SES San Jose
San Jose in the summer is the place to be. Not only is it the center of the famed Silicon Valley, home to the largest concentration of successful internet and high-tech companies in the world, it is also the location for this year's Search Engine Strategies summer event! (Read on Source)
Lookie Lookie, Another Gleeful Low-Budget Marketing Campaign by Google
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A Few Questions to Ask
Occasionally I?ll link to or write about something that is decidedly motivational in nature. A lot of times some readers find these things a bit annoying, mostly because motivational stuff is either a) easy to appreciate, agree with and promptly forget about, making reading it pointless or b) easy to discount as motivational fluff that won?t ... (Read on Source)
Facebook news page gives away son’s taboo party
(Above: This is one of the pictures the father sent me, he downloaded them as he’s sure they will be deleted, I’ve blacked out the kid’s faces) Just this morning I posted how kids don’t want to add their parents as friends in Facebook, and provided the handy crises management template. How timely. Here’s the story, [.. (Read on Source)
Passionate Blogger - Blog Points System
The Passionate Blogger — Blog Points System is based on a spreadsheet originally created by Eve at Confessions of a Housewife. Eve decided to create the spreadsheet because of a post at problogger.net. I decided to make some changes to Eve’s fine spreadsheet and refine the system to better work for myself and my readers. (Read on Source)
The Big Finish
At PubCon, we always ask speakers to end with three take-aways, (don't call them take-aways, call them real world applications of what you just talked about). (Read on Source)
Content Still King
“You know, I get completely dumbfounded at conferences sometimes when webmasters ask me things like: ?Can Google read my CSS?? I?m like, who gives a shit? Shouldn?t you be more concerned about finding ways to get end users to interact with your web pages, rather than losing sleep over whether a bot can read a [...] (Read on Source)
The Big List of Web 2.0 Applications
Getting into social media as a way to engage your customers and learn more about them? Heard of del.icio.us and Stumble Upon? What about Simpy, Tagtooga and Dogear? Maybe you've played with Feedblitz but have never heard of Blogburst or Blip. Think Dodgeball was a game you played in school? Perhaps you'd plan to swim in a Pooln? Or maybe Fotogopo ... (Read on Source)
You're Not Listening to Your Audience: The Flaw in Your Website Design
What would you say if I told you that your website design is costing you sales, prospects, and brand visibility? If you are a savvy marketer ? and I'm sure that you are ? you would want to address the problem immediately; after all, your company's website should be helping you make money, not lose it. (skip to "You're Not Listening to Your ... (Read on Source)
Beach Bikes
Being from Florida was always a plus because we were so close to the water all the time. I simple 30 minute drive and we were in New Smyrna Beach. In West Palm, it tooks us all of 5 minutes to go for a nice walk along the beach. (Read on Source)
The Filter Releases New Version of Music Recommendation Software
The Filter , a social music recommendation service backed by rock star Peter Gabriel, has released a new version of their software - featuring an improved user interface, a Facebook app and a partnership with Nokia. The Filter is a "playlist creation suite" for iTunes, iPod, iPhone and Apple TV. It works across Windows and Macintosh ... (Read on Source)
8 Tips for Avoiding an SEO Fraudster
Yesterday, I sat in a meeting with an SEO consultant for about six hours listening to him discuss his philosophy of search engine optimization. Since we started in 1999, we have relied heavily on SEO, but in the last few years, really have struggled. Here are some random things I have learned over this time. (Read on Source)
Saturn Aura Takes on Camry and Accord
In June, Saturn started a new marketing campaign inviting people to a local Saturn dealer to test drive the Saturn Aura and two dominant segment competitors, the Toyota Camry and the Honda Accord. As part of their ?Rethink American? campaign it is a bold, confident move, pitting the Aura against the automotive industries equivalent of Goliath. (Read on Source)
:: Agenda - Melb
The Fundamentals of good SEO Practice - A comprehensive session on how to get SEO right from the start. This is a very special session by International Guest Speaker & SEO Guru - Bruce Clay (Read on Source)
Use TokBox To Set Up Instant Video Chat
TokBox is a new site that we just heard about moments ago. It’s completely live but appears to have been flying under the radar until now. It allows you to set up a video chat channel in seconds. It instantly and accurately detected the camera and microphone on my Mac laptop after registration. At that point, I was prompted to invite ... (Read on Source)
PubSub: They’re Baaaaack
PubSub is certainly more well known for its self-induced implosion last year than for the product itself. The company developed what they called a “future search engine” that allowed users to type in keywords and get blog and other RSS-enabled news back as it was published. (Read on Source)
Sanitized Wikipedia
You know that people want to get rid of any bad mention of them - so do companies (even at the cost of information that maybe, people should be able to know about). Well....now it's been found that Wikipedia entries on controversial companies and individuals are being sanitized by their agents. (Read on Source)
Closing the loop on malware
Suppose you worked at a search engine and someone dropped a high-accuracy way to detect malware on the web in your lap (see this USENIX paper [PDF] for some of the details)? Is it better to start protecting users immediately, or to wait until your solution is perfectly polished for both users and site owners? [...] (Read on Source)
Let's Paxos for lunch...
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.) (Read on Source)
If you can only attend two web analytics conferences in 2007 ?
It used to be that there was basically one conference we would all go to, year after year, and gather to geek out on the subject of web analytics — Jim Sterne’s Emetrics Summit.? It was held in one of the nicest hotels in the U.S., it had the best host, and attracted the best [...] (Read on Source)
Modavox Cashing In On AOL’s Tacoda
Thursday, online broadcasting media production firm turned software provider Modavox, announced that it is filing a law suit against behavioral targeting firm Tacoda. Modavox is claiming that Tacoda has violated its patent on a ?Method and System for Adding Function to a Web Page.? (Read on Source)
Everton Premiership Champions
Stop the league I wanna get off! (Read on Source)
Reality TV - Next Internet Millionaire Video Preview
Do you like reality TV and love Internet Marketing? Then you'll want to catch the online reality show The Next Internet Millionaire hosted by Joel Comm. The show premieres tomorrow, August 15th. 12 contestants will compete for a $25,000 prize and a shot at doing a joint venture with Internet millionaire and show Host/Producer Joel Comm. (Read on Source)
Community 2.0 and the Built Environment: The Phil ...
I had a chance to talk to Phil Tadros, who runs Dollop, the coffee shop that serves as a major third place in Buena Park, my neighborhood on the north side of Chicago. Dollop, from the front door to the back storage area, looks like your living room. It's comfortable, cozy, and full of friendly-looking people chatting or typing away furiously on ... (Read on Source)
Top Priorities for Online Retailers
SiteSpect , a provider of Website conversion optimization technology, conducted a survey of marketers and e-commerce professionals for leading online retailers at eTail 2007 last week which revealed that boosting conversion rates and improving the user experience were top priorities for online retailers. Most of the respondents? 2007 budget ... (Read on Source)
Usability: Disability Limitations and Laws
A key area to creating a user friendly site is making your site compliant for the disabled and functional limitations. The Internet has become a useful tool for handicapped customers. For example, a person who stutters may want to purchase online rather than deal with speaking with someone, or a person with walking limitations [...] (Read on Source)
Implementing Analytics: Don't Forget the Small Stuff
The web analytics implementation process can often be a long and grueling process which includes numerous resources and environments. When you're trying to focus on items such as accurately trying to integrate with a CMS or ecommerce solutions, forgetting the little things can often occur. Here are a few items worth double checking before you ... (Read on Source)
Shoppers Research Online, Buy Locally; Still Rely on Yellow Pages
Local searches - for products, services and information online for specific locations - are a big boon for shoppers and, potentially, for marketers, according to a comScore Networks study commissioned by TMP Directional Marketing. (Read on Source)
Big Brother
A good friend of mine recently booked a holiday, and asked me to look after her pet mouse, Colin, while she travels. Now, although I like to think of myself as an animal-friendly type (I am piscetarian, apparently, or in American, pescetarian, so I only hate fish enough to eat them, no other animals), I was rather nervous about the responsibility ... (Read on Source)
How to make blogs successful
I just got an email request for an interview - the second over the past few months. No idea what happened over the first as I was never updated, so I’ll repost my answers here. The basic gist was - what makes for a successful blog? Obviously ibrian.co.uk isn’t a particularly successful blog - but I’m not [...] (Read on Source)
The URLs for the ResourceShelf and DocuTicker RSS Feeds
Here are the new URLs for our RSS feeds. We offer feeds for both ResourceShelf and DocuTicker. Make sure to check your aggregator to see if these are the URLs you’re using to receive the latest from both sites. Thanks! ResourceShelf: http://www.resourceshelf.com/feed/ DocuTicker: http://www.docuticker.com/?feed=rss2 (Read on Source)
Charmr Project
As experience design consultants, we love having the opportunity to tackle lots of different kinds of problems. But we don’t always get to try out all the problems that interest us the most — after all, we can only solve those problems somebody has seen fit to devote some money to solving, and then shown the good judgment to hire us ... (Read on Source)
Head to Head on Blended Search
Ask and Google have both been blending up search results from each of their vertical engines for a little while now. As of this past week, Yahoo is joining the fray. With blended search results thought to be the next frontier in terms of serving users the content they desire, the question may shift from who has the best algorithm to who has the ... (Read on Source)
Dead Bird After Window Accident
Sad news people. I found this outside my office building, pretty much, just about where my office window lines up. Yes, sad. I found it lying there, dead, on it's back, with those little feet up in the air. I have this issue, Birds Fly Into My Office Window way too often. But I believe this is the first dead one I saw outside of my office. So sad. (Read on Source)
AdMob iPhone Friendly
Mobile advertising marketplace AdMob today launched a new advertising unit to help brands and companies reach Apple iPhone users. AdMob's ad servers will recognize the iPhone user agent and serve specific advertisements to leverage the platforms core technologies, including mapping for location-based advertisers. According to its website, AdMob ... (Read on Source)
EBay's Multi-pronged Attack on Craigslist Takes Shape
When eBay launched their popular overseas classifieds service Kijiji in the United States last month, it seemed sort of an odd move for the company that owns 25% of the leader in the US classifieds space, Craigslist. On a personal level, I wasn't too impressed. Kijiji has a hard to pronounce/spell name, an uninviting splash page, and a month ... (Read on Source)
UNIQLOCK: Is Beauty Better Link Bait Than Functionality?
Earlier today, our resident trend spotter Chungaiz sent me a link to a new(ish) website from UNIQLO, the Japanese clothes retailer. It’s called UNICLOCK and is essentially a site that allows bloggers to have a flash-animated clock widget on their blog, which details the current time as well as the location of the blogger. It also includes ... (Read on Source)
I was poking around Google Images today and I cam...
"It’s Valentine’s Day! A day for love, decadence, and… humor hooks? We just couldn’t pass up the opportunity to...play “match maker” with our favorite names in (Read on Source)
Survey: Users Prefer Yahoo to Google
University of Michigan's American Cosumer Satisfaction Index (ACSI) results reveal that users prefer Yahoo to Google. (Well, come on - it is prettier!) From Reuters: (Read on Source)
Byzantine Sequence Number Generation
The 645 clock was a huge box, 8 foot refrigerator size, containing a clock accurate to a microsecond. It hooked into the system as a "passive device," meaning that it looked like a bank of memory. Memory reads from a port with a clock on it returned the time in microseconds since 0000 GMT Jan 1, 1901. (52-bit register) The clock guaranteed that ... (Read on Source)
Searching for Santa & Holiday eCommerce Success
While Christmas seems far off, savvy marketers are lining up their holiday merchandise, offers, promotions, landing pages, infrastructure and planning their campaigns right now. Enter ChannelAdvisor Search with a scarily illuminating white paper titled Seven Steps to Holiday Search Success. These North Carolina-based software and ecommerce ... (Read on Source)
Facebook *is* opening up
Tuesday, August 14, 2007 by Dave Winer. (Read on Source)
An idea grows in boro. But will it hold up?
Dan Smith and Alec Diacou, the brains behind a new marketing and merchandising campaign, want to install a three-story tall red metal sign that reads "Yes the Bronx" on the waterfront facing Manhattan. (Read on Source)
Pinko Media — Pic of the Day
A little image that I came across on this spammy doorway. I bet you that Amanda Chapel would eat this up. I hope that the rest of you do too. (Read on Source)
What Fools These Mortals Be: Wigs for Dogs
For the past 50 years, Ruth Regina has been doing hair and make-up for film and TV stars from Jackie Gleason to Demi Moore, Judy Garland to Kate Moss. And now, for some mis-guided reason, she is making wigs for dogs According to the American Pet Products Manufacturers Association, $40.8 billion will be spent on pets this year in the U.S. But that' (Read on Source)
CBS settles with fired shock jock Don Imus
NEW YORK (Reuters) - CBS settled its termination dispute with fired radio shock jock Don Imus on Tuesday, a possible step toward Imus reviving his multimillion-dollar career with a rival broadcaster. (Read on Source)
With iVillage Sorted Out, NBCU Sets Roving Eyes on Oxygen
After a shaky start incorporating iVillage into its media suite, NBC Universal is considering the acquisition of cable network Oxygen, reports The New York Times (via MarketingVox). (Read on Source)
Ask.com on the Upswing
That seems to be the message from the latest American Consumer Satisfaction Index, the University of Michigan?s well-known barometer of consumer satisfaction. (Read on Source)
Content 101
8 Simple Rules for Creating Compelling Content Editor’s Note: We’ve written a lot recently about how bringing more users to your site through various marketing methods, such as word-of-mouth marketing, social media marketing and linkbaiting. But getting users to your site is one thing. Getting them to stick around–and click ... (Read on Source)
Postal List Costs Rise, Email Lists Slide
Magazine and newsletter postal lists have risen in cost, while consumer and business-to-business email list prices have fallen over the last year. Magazine list prices have gone up $6/M and newsletter prices have risen $5/M, according to the Worldata Summer 2007 List Price Index. (Read on Source)
Your success stories wanted
We have several case studies on the Google Analytics website that show varied real world examples of Google Analytics use. And recently, the AdWords team put together a great new case study video (below) with furniture and accessories company Carolina Rustica which touches on their use of Google Analytics. I know many other people have equally ... (Read on Source)
Things That Bug Me Regarding Those Who Sell Links
Don't let the title fool you - I'm not against buying links. In fact I buy them quite often for clients. However I am frustrated time and time again when searching for good links. I find a great site in which there is an opportunity to buy a paid link but am scared off for one reason or another. Here is a rant of sorts as I list ... (Read on Source)
Couple of Speaking Engagements
I will be speaking about widget strategy and execution at e.day 2007 in Rotterdam, on September 13. This will be my first trip to The Netherlands and I'm really looking forward to it. There's also a great line up with folks like Biz Stone from Twitter, Martin Stiksel from Last.FM, and Dirk Willem van Gulik from Joost on the bill. I'm also ... (Read on Source)
Megavideo Launches: Thoughts on Making Money with Online Video
One of the best ways to establish yourself against a top business in your niche is to compare and demonstrate how your company is in effect an underdog that is better than the industry leader. New social video website Megavideo has taken that strategy by launching with a comparative branding scheme. Calling itself a video sharing [...] (Read on Source)
What Is Co-location Hosting?
You may be well beyond the process of selecting which type of hosting is right for your current Web efforts, but (with any luck) you'll inevitably outgrow the hosting solution you are working with now and will eventually need something bigger, faster, and better - and colocation could be it. Co-location hosting is when one company or enterprise ... (Read on Source)
CTC Podcast #21 - Chris Heuer of SocialMediaClub.com and ChrisHeuer.com
Add to del.icio.us . Digg this . Add to New PR (Read on Source)
Some publishers forced to display CPA referrals ads
It would seem that the Google AdSense Referrals CPA program must not be generating the levels of impressions and clicks that they had hoped for, since now some publishers are being opted into a new test that would force display... (Read on Source)
42 Money Facts That Will Rock Your World
2. If we could have any luxury in the world (and money didn't matter) more of us would choose to spend money on a butler and a maid than anything else. (Read on Source)
Using GMail
Is Gmail Picking Up All Your E-mail?, Fons Tuinstra , Poynter Online (Aug 13) Problems with GMail picking up mail from a new address - might have been the spam filtering. Article has some tips. Also recommends in Infinite Ink... (Read on Source)
How and Why I Customized the Performancing Modernpaper Theme
I have a blog called The Big Chorizo which runs on Wordpress and is all about Spain. I customized Brian’s Modernpaper theme and someone from the performancing community saw it and liked it: Hiya, great blog and I love the template. I saw your post in the performancing forum and just wanted to let you know that I think the customization you ... (Read on Source)
How to Get Started with Eye Tracking
How do customers use my site? What areas of the page are customers focusing on and what content engages their attention? What areas of the page attract the most attention and thus should be utilized for calls-to-action and important messaging? Is our site easy to use? (Read on Source)
I Got Paid To Blog
Recently I answered a posted issue on the Techdirt Insight Community service. As I blogged previously , the Insight Community system is a way for companies to ask questions and gain insight from a group of experts. I'm an investor and board member of Techdirt. After registering for the service, I started receiving issue notifications. When one ... (Read on Source)
A Sign of SMS Addiction from iJustine
There are many signs of SMS addiction. Here are a few: (Read on Source)
PMOGs Turn The Web Into A Game
Are you looking for a little more out of the time and energy you spend on the Web? If so, you might want to check out a Passively Multiplayer Online Game or PMOG. A proposal created by Justin Hall, Passively Multiplayer Online Games look to create a game around your Web attention data. Justin Hall, referred to by the NYTimes as the "the ... (Read on Source)
Hyperlocal Advertising Relies on Geolocation
I mentioned earlier this week that hyperlocal has more to do with advertising than content but didn't really explain how this can be accomplished. Luckily for me, Chris Silver Smith penned a post over at Search Engine Land that covered this very well called, "Geolocation: Core To The Local Space And Key To Click-Fraud Detection." (Read on Source)
The Encyclopedia of Business Cliches
It's easy to make fun of business clichés. Tempting to string a bunch together in a blog post or a memo and show how clever you are. Harder, though, to avoid using them. I think they exist to hide. By providing a layer of insulation between what you say and the truth, you can avoid saying what you mean, avoid confrontation and avoid change. ... (Read on Source)
How To Win Friends & Influence People In Social News Networks
Still wondering why you submit an article on Digg or Reddit and it goes nowhere? The key, as with most things in life, is who you know. But as with links, clients or affiliates: you want quality over quantity. You want people who are active and have strong profiles. So how do you go about building your network? Here are 11 ways to get started. (Read on Source)
Stickify Your Blog
This week’s video post is based upon a tip I mentioned in a recent podcast interview with Yaro and revolves around a technique that I’ve recently used to help convert one off and first time visitors to my blog into RSS subscribers. (Read on Source)
The Secret to Keyword Research
This is the secret to good keyword research. When you think you've done an amazing job. When you feel you've got a killer keyword list. Go back and review it again. ..and again.. ..and again.. ..and again.. ..and again.. ..and again.. And just when you think you can not possibly have missed anything.. Go back and look at it again.. ..and again.. . (Read on Source)
Passion - The Missing Ingredient Of Many Failing Websites
Many people are trying start commercially-oriented websites just because they heard you could make money online. These people oftentimes find out about the high profit niches (like travel, mortgages, and credit cards) and then create sites in those niches. There’s nothing wrong with following the money. It’s actually a great business ... (Read on Source)
Interactive Marketing Nirvana and Advertising Technology
By Jeffrey Pruitt, iCrossing What do we want to measure? A marketer’s “nirvana” would be tracking all interactive advertising data in the context of search; because we can tie this back to keyword data (words are a great lens into our audience, think of this as a constant and ongoing survey). Combining performance metrics from ... (Read on Source)
Openads On The Shoemoney Show Tonight
For years I have been using openads (phpadsnew) and its been amazing to watch it grow. They have built quite a service and community. Tonight on the Shoemoney show my guest will be from Scott Switzer from openads.org. Scott is the Community Leader. If you have any specific questions you would like me [...] (Read on Source)
Speedwagon Rolls Out Category Feeds
SEO Speedwagon now offers category-based XML feeds, which means in terms of SEO blog posts, you're no longer forced to endure the broccoli when you're just looking for dessert. (Read on Source)
Apologies to Calacanis
I gave it some thought, and I decided to apologize to Jason for interrupting his speech at Gnomedex. I wish I hadn't done it. It'll never happen again. That's a promise. (Read on Source)
Not Everyone Can Withstand Transparency
Corporate transparency is fickle these days. Of course, companies are still expected to be transparent with shareholders. But interactive media have changed the game, or at least distorted it. The mass marketing days are over and, today, public relations happens in real time. In a mass market world, it's easy to hide behind [...] (Read on Source)
Web Design Yorkshire
If your interested in Web Design and live in Yorkshire, Well close to Ripon anyway, we are always looking for gifted individuals to work in our web design team, If you are intrested in working for http://www.bronco.co.uk (thats my company by the way), drop me an email. If you are looking for a Web [...] (Read on Source)
Cam Beck: Taking Responsibility for Our McActions
Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald's-branded products taste better than its unbranded (but identical) counterparts. This "revelation" is supposed to make us think that McDonald's is evil because their marketing is ... (Read on Source)
Don’t just think about it! Do something about it!
*Ways to Improve Your Online Presence *Weekly Interviews with Entrepreneurs *Comprehensive Business Strategies *Social Networking Tips & Much More Contact: David, Fred or Christine [at] Create Business Growth [dot] com (Read on Source)
Ann Handley: Are You Going to Chicago?
MarketingProfs is holding its 2007 B2B Forum this October 1 and 2 at the swanky Renaissance Chicago Hotel: " Driving Sales: What's New, What Works, and What Sticks ." It?s a top-shelf program ? I know, because I was one of those who planned it ? and I hope to see you there. Let me know if you?re planning to attend so we can say hey. Here? (Read on Source)
Name: SyroBro