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8 Ways to Drive Laser-Targeted Traffic

Everybody wants more traffic! You may have the necessary drive, diligence and perseverance to be able to understand how the system works. You may have all the tools necessary in maintaining the busin...



Back to basics

Back to basics Posted by Marissa Mayer, VP, Search & User Experience, and Jeff Bartelma, Product Manager, Google Product Search (formerly known as Froogle :) ) Today, we're making some changes to how we help users find things to buy. You may be familiar with our product Froogle (a pun on "frugal"). Froogle offers a lot of great functionality and has helped many ... (Read on Source)


Google Buys Tonic Systems, New Presentation Software Expected In Summer

Google Buys Tonic Systems, New Presentation Software Expected In Summer Google has announced the acquisition of Tonic Systems, a San Francisco based company which provides Java presentation automation products and solutions for document management. (...) (Read on Source)


From CRM to CRN

It's not a typo. For the last nine years, I've been engulfed in permission-based marketing and I've finally come to the conclusion that it's more about nurturing a relationship -- not necessarily trying to manage one. (Read on Source)


Happy National Look Alike Day, SEO Industry

Happy National Look Alike Day, SEO Industry It’s true. Today, April 20, is National Look Alike Day here in the U.S. What better way to celebrate than with a collection of Celebrity SEO/SEM Look Alikes? (That’s right — no better way.) (Read on Source)


Dennis Miller and Bill O'Reilly talk gun control and Virginia Tech

Dennis Miller and Bill O'Reilly talk gun control and Virginia Tech O'Reilly is trying to be his typical a-hole self, but Miller is actually the voice of reason, shaming O'Reilly into saying he wants "compromise" on gun control (Read on Source)


For Microsoft, Theres Always The Nuclear Option

I just had a very enjoyable dinner with my colleague Alan Rimm-Kaufman, founder of paid search firm, Rimm-Kaufman Group. We always have such thought-provoking conversations whenever we meet up. This evening was no exception. At one point our conversation turned to Microsoft. What can they do about Google and Yahoo eating their lunch? Microsoft ... (Read on Source)


How to Launch a Profitable "Portfolio Career"

How to Launch a Profitable I first heard the term "Portfolio Career" a few years ago when I was talking to a girlfriend about a mutual friend. This particular friend had resigned from a high-paid sales job that required her to travel a lot. (Read on Source)


Google AdSense, Now In Greek And Romanian Languages

The Google AdSense Blog has announced that now its services will be available in two more languages: Greek and Romanian. (...) (Read on Source)


Ways to incorporate instant communication into your crisis plan

(Read on Source)


Addressing the Rights Holders

Addressing the Rights Holders At the recent SIIA ( Software & Information Industry Association ) conference, many traditional publishers heard Yahoo! appeal directly to their interests. Yahoo's Scott Moore explained that more than 80-90% of their content comes from licensing. He touted visitor access to great branded content, and the benefits for publishers. While Moore was ... (Read on Source)


Web 2.0 Expo: The social media revolution

The talk was an interesting one about where social media is headed and especially the ways that small businesses can use social media to their advantage. Twitter, Flickr, Zooomr, MySpace, Facebook, blogging, videoblogging, podcasting, UStream.tv, Digg, etc., are all tools that all businesses ought to be aware of at a minimum and using to follow ... (Read on Source)


Women In Search

Like most tech niches, search tends to be male dominated, so its nice to see some profiling of women in search. Heres a couple of interviews, one with Dana Todd, and one with my good friend Sophie Wegat, who Ive shared a drink or two with in the past, hen ce the reference.... (Read on Source)


Bush draws up list of candidates to replace Wolfowitz

Bush draws up list of candidates to replace Wolfowitz (Read on Source)


MTV Canada hits triple whammy with homoerotic, incestuous, drug-induced kiss. Conservative freakout

MTV Canada hits triple whammy with homoerotic, incestuous, drug-induced kiss. Conservative freakout soon to come. (Read on Source)


Cold Farts

I love this supercool 3D animated commercial for Air Virgosol… perfect starter for a Friday morning… It doesn’t really contribute to the greatest brand image ever, but I’m pretty sure you’ll know what to do the next time there’s a forest fire near you. Better keep these in the survival kit in the trunk… (Read on Source)


Sao Paulo Purges Ads. No, We're Not Kidding

Sao Paulo Purges Ads. No, We're Not Kidding "Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom. (Read on Source)


Yahoo earth day ..

Yahoo earth day .. Funky new logo for today on yahoo as its earth day 2007 !       http://events.yahoo.com/earthday07/   (Read on Source)


SearchBrains

Okay, kids. Now that I am finally (almost) recovered from Search Engine Strategies New York and the calluses on my fingers are starting to heal, Susan thought it would be Really Funny to ship me off to next weeks Ad:Tech San Francisco to do it all over ag ain. Isnt she kind? [I really like having our office to myself.--Susan] Of course, Im not ... (Read on Source)


Social Retailing and Bloomingdales

Interesting article on Internet Retailer recently about how Bloomingdale?s is trying to reach out to a younger audience through social retailing. Shopping is a very social activity, but it is difficulty to have a group shopping activity online. So Bloomingdale?s came up with an interactive sales floor where not only will shoppers be able to ... (Read on Source)


Animals Aren't Accessories! Even if They Match the Shoes

Animals Aren't Accessories! Even if They Match the Shoes This dalmation standing at graceful attention poses with a price tag - like a handbag or fancy gloves - because 80 percent of people who become pet parents do it on a whim, according to the Foundation for the Adoption, Patronage and Defense of Animals. (Read on Source)


Have a virtual Coke and a virtual smile

Have a virtual Coke and a virtual smile Coca-Cola continues to be enchanted by vending machines. Last year, we had Wieden + Kennedy?s lovely (if you don?t mind watching a few defenseless snowmen get slaughtered) ?Happiness Factory? TV commercial, which imagined the grand farewell given to each vended Coke bottle. Now, with the help of Joe Jaffe?s agency, crayon, Coke has ... (Read on Source)


March's 'Most Frequently' Visited Sites

March's 'Most Frequently' Visited Sites Before you actually read this article, try to make an educated guess about the top 1-5 sites visited most frequently by US internet users in March 2007. While many of you will make the same guesses, the results are going to surprise you. (Read on Source)


Have Child, Get Love, Says Heart-Rending Adoption Campaign

Have Child, Get Love, Says Heart-Rending Adoption Campaign The unlikely ingenues at Ogilvy put together a moving set of prints that sweetly admonish, "Adopt. You will receive more than you can ever give." The campaign is for the Indian Association for Promotion of Adoption and Child Welfare. We love it, we really do, but we wonder whether it doesn't ever so softly whisper, "Adopt. For love." (Read on Source)


Be Like Burger King

There’s an old story about how McDonald’s spends millions of dollars every year on research to determine where they should build a new restaurant. Meanwhile, Burger King just builds restaurants down the street from wherever McDonald’s decides. (Read on Source)


Friday Fun: The Brands Are Coming! The Brands Are Coming!

Friday Fun: The Brands Are Coming! The Brands Are Coming! Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. (Read on Source)


A ?Market for Lemons?, a Nobel Prize, and Snake Oil SEO

As a commercial competitor, I seek to understand my markets. If I can understand what the market is doing, I can position myself and my clients profitably. If I can understand how the market reacts, I can interpret my competitor’s activities in light of their likely performance in the market. In other words, I can [...] (Read on Source)


Text Book ?Mash App?

I?m experimenting with Tumblr and Jaiku at the moment, and I have an idea that by combining them, I?m going to create a really useful ?Mash App? for my User Focus class at SIT next term. Tumblr Tumblr is a free blogging tool that I?ve been using lately, and I don?t think I?ve ever fallen so quickly [...] (Read on Source)


ComScore answers a few of my questions about their recent report

As I mentioned a few times in the Yahoo! group, I have been talking to the folks at comScore about their recent report on cookie deletion. I got an email back from Andrew Lipsman with some more information and partial answers to questions of mine and a few passed to me by other cookie-savvy [...] (Read on Source)


Why Would You Want To Be A Guru

Digitalpoint user Burta sent me a private message on the dp forums and asked: why do guru’s become the gurus when they they can get a much greater return on their money, time and energy in other projects? The original questions stems from a post they created here - Benefits of Being a Guru I think a common [...] (Read on Source)


StumbleUpon Releases StumbleThru For Domains

StumbleUpon Releases StumbleThru For Domains StumbleUpon , a search service that displays recommended sites for users based on interest profiles, has released StumbleThru , a service that searches for content from some of the most popular sites on the web, including Flickr, MySpace, Wikipedia, YouTube, BBC, CNN, and Physorg. This makes it easy to discover new content on these sites that ... (Read on Source)


Leveraging Blog Profile to Open New Opportunties

I’m always looking for examples of how blogging opens up doors for those who write them to lead them into new opportunities to build their profile and make a living. (Read on Source)


The Biggest Blog Post of My Life

It's not about the home business, nor about what you are doing as much as who you are being. Be true to the real you, the brilliant, spectacular, talented and remarkable you, and guess what? (Read on Source)


Try These 5 Tips For Stagnant PPC Ad Groups

Try These 5 Tips For Stagnant PPC Ad Groups The small company Marketing Manager can be planning print advertisement and mailings in the morning and discussing blogs and optimization over lunch. The Lonely Marketer discusses these topics and everything in between. Thanks for stopping by! More about the blog (Read on Source)


Press Center

Press Center MOUNTAIN VIEW, Calif. - April 19, 2007 - Google Inc. (NASDAQ: GOOG) today announced financial results for the quarter ended March 31, 2007. "The global growth of our core search and ads business and our focus on building our partnerships drove our strong results in the quarter," said Eric Schmidt, CEO of Google. "We continued to ... (Read on Source)


Pop magazine axed after one week

Pop magazine axed after one week The first issue of the music magazine, which was linked with Channel 4's Popworld show, had an initial print run of 130,000 copies but sold just 9,000. (Read on Source)


The Pre-emptive Killing of the Pageview

The Pre-emptive Killing of the Pageview If you know anything about web analytics, then you probably have heard of the term “pageview” before. It’s a metric to represent the number of times a web page is loaded in a browser and is one of the primary stats used to determine the health of a web site. Historically, it also has been a key measurement advertisers use to ... (Read on Source)


Say goodbye to the page view as an ad metric

Say goodbye to the page view as an ad metric If your web advertising strategy is built around page views, you’re going to have to find another way to sell. We’ve been saying this day would come for a long time, and today, The Wall St. Journal is reporting that Nielsen NetRatings will drop the page view as a metric to measure web traffic and instead rely more on time spent on a ... (Read on Source)


MyBlogLog gets Community Manager: The fantastic Robyn Tippins

I’ve known Robyn for over a year, we used to be members of the Podcast roundtable and have spent hours debating, discussing RSS, Marketing, Analytics. The MyBlogLog team has been very fortunate to snag her as their new Community Manager. There’s celebrations everywhere! I can’t say enough great things about her outward and ... (Read on Source)


Review: Reflections Coaching LLC - Helping Entrepreneurs Balance Their Lives

Review: Reflections Coaching LLC - Helping Entrepreneurs Balance Their Lives I’m always a little hesitant to buy into online “coaching” and the ebooks that almost always follow them. It takes a lot for someone to earn my trust in one of these sites and, although I can’t vouche personally for David Bohl of Reflections Coaching LLC, I can definitely say that he does a [...] (Read on Source)


Magazine's I Read Meme

I got tagged by Barry Welford in the Magazines I Read Meme. Started yesterday (April 18) by Andy Beal, a tag meme is sort of like a social chain letter in which the first person tags five others who in turn tag five more, and so on and so on and so... Within two weeks, the meme can travel from one end of a global community to the other. ... (Read on Source)


More on My Feed Experiment

More on My Feed  Experiment Well, despite several supporting voices, it's clear a large percentage of you, at least those who commented, would be quite unhappy if I turned my feed into excerpts. I hear you. There were several good points and questions. First, yes, my feed does have ads, from Feedburner, an FM... (Read on Source)


News To Be Integrated Into The Serps

News To Be Integrated Into The Serps Google will be integrating the latest news headlines into the main body of search engine results when searches appear relevant to the news. As Jim points out, that’s rather big news for SEO. Well, SEOs who also run news-related blogs. PROS Having and maintaining a business blog will have additional benefits. Blogs that have been accepted by ... (Read on Source)


Upcoming.org updated

So, I’m about to leave for San Francisco to attend the Digg party and I just visited Upcoming.org (this is the best place I’ve found to find geek events around the world to attend). Sure enough the Digg party is on the home page. But what else is there? A new design. Pretty nice! (Read on Source)


Which Magazines Does Lisa Read Offline?

I?m defiantly breaking Susan?s ?No Memes? rule since both Li Evans and Barry Schwartz tagged me asking to share this pivotal piece of information with you. Inquiring minds want to know, right? [You should have heard the flimsy excuse she used to justify this. Then she threatened to post it... (Read on Source)


MySpace Branches Out

Myspace is going to: Get into the news business (not surprising, considering who owns Myspace) Get into the erm….Digg business Myspace will let readers vote on stories, thus ensuring the most popular, facile, childish news stories rise to the top. Where have we seen that before? And if Google can aggregate news, so too can Myspace. It ... (Read on Source)


Google Pay Per Action First Results

From Search Engine Optimization / Marketing, News, Online Presence, to Sailing, Music, Photography and Other Hobbies (Read on Source)


ESCA and Chef Dave Pasternack

ESCA and Chef Dave Pasternack One of the perks of being married to an SEO Rockstar is the wining and dining we get to do when we travel. At SES New York last week we had the best dinner of our lives at ESCA, owned and operated by Dave Pasternack, Chef Extraordinaire. (Read on Source)


Experian

Experian There will be a conference call today at 9am UK time to discuss this transaction.?Slides accompanying this call can be either downloaded or viewed live in conjunction with the conference call by visiting www.experiangroup.com. A recording of the call will also be available later in the day on the website. (Read on Source)


Estuvimos presentes en Madrid

El pasado 8 y 9 de Marzo asistimos al congreso OJOBuscador en Madrid. Este evento fue muy interesante para nosotros dado que nos dio la oportunidad de escuchar a los ponentes de distintos motores de búsqueda y dialogar con los webmasters acerca de sus principales inquietudes relacionadas con el posicionamiento en buscadores en español. Uno de ... (Read on Source)


I dare you to not cry

I dare you to not cry Thanks to Thomas Hawk for linking to this. (Read on Source)


I used to Salsa Dance

I used to Salsa Dance Justin TV is with my former Salsa Instructor Tomaj Trenda (who is a great teacher). We hired Tomaj to teach us to dance, we went to a clubs for about 2 years, and even did a Salsa Performance at our Chinese Wedding banquet. See, I’m not just disruptive in corporate communications, but in other areas [...] (Read on Source)


How Security Companies Sucker Us With Lemons

More than a year ago, I wrote about the increasing risks of data loss because more and more data fits in smaller and smaller packages. Today I use a 4-GB USB memory stick for backup while I am traveling. I like the convenience, but if I lose the tiny thing I risk all my data. (Read on Source)


ScrewTube Targets Racier Online Video

ScrewTube Targets Racier Online Video With a tagline of “Broadcasting The Bedroom,” you can expect that new startup ScrewTube won’t be safe for surfing at work once it launches. For now, however, the site is nothing more than an innoffensive landing page and an email submission form. Like PornoTube, they plan to allow users to upload video that is currently ... (Read on Source)


“The One Skill All Internet Marketers Must Possess…”

I was thinking about SleepyBlogger Robyn Tippins‘ reply to our discussion whether onsite blogging provides value: “I find it so difficult to live-blog a session and actually pay attention to the speaker. Some are better at this I think.” So the conversation seems to have shifted from whether “onsite blogging” ... (Read on Source)


Schedule for Ad:Tech San Francisco 2007

Okay, kids. Now that I am finally (almost) recovered from Search Engine Strategies New York and the calluses on my fingers are starting to heal, Susan thought it would be Really Funny to ship me off to next week?s Ad:Tech San Francisco to do it all over again. Isn?t she... (Read on Source)


SEO 101 for politics

As the presidential race begins to heats up, search engine marketing is going to play a big role in the elections. It will be critical for candidates to have good visibility in the search engines for issues related to the election. It is also critical that candidates effectively manage their reputations as they don't want the dirt to be visible ... (Read on Source)


Will I Recognize You?

There?s lots of ways to think about branding. Some people think of it as just a logo or a catchphrase, Ze Frank called it the emotional aftertaste you leave in someone?s mouth and today Seth Godin proposed the idea of Brand DNA and introduced the one second rule. Seth wrote:... (Read on Source)


It's Good to be the GOOG - Profits Up 69%

Google said today that its profit increased 69 percent in the first quarter, exceeding analysts? expectations, as the company?s core search and advertising business continued to outpace that of Microsoft and Yahoo. (Read on Source)


Top 5 from Web 2.0 Expo

Top 5 from Web 2.0 Expo The first Web 2.0 Expo is behind us, and it was a good show. In addition to dozens of interesting panels (including, if I do say so, mine), there were about 115 companies presenting on a crowded expo show floor, and six interesting company presentations during the "Launchpad" sessions that ran on Monday and Tuesday. (Read on Source)


Coolest new web analytics tool you?ve never heard of

Coolest new web analytics tool you?ve never heard of One of the 5-minute “lightning round” sessions at Web 2.0 Expo on Sunday night was the folks from Nitobi demoing their brand new Robot Replay technology. All I have to say is… WOW!! Every one of you readers HAVE to go check this tool out. It is a free beta, so there is no excuse [...] (Read on Source)


Experience As Story Telling - Ira Glass

Published April 19th, 2007 in Customer-Experience. Tags: ira glass, narrative, podcasting, storytelling. “What is a story in it’s purest form? The power of the anecdote. Raising questions at the beginning, constantly raising questions and answering them.” Reminds me of what someone told me about great animation, the process of ... (Read on Source)


Notes From SES NY: Retailers Forum and Q&A

Late Thursday afternoon I stumbled unto the Retailers’ Forum - a question and answer-like session which included speakers specifically related to the Retail Industry (and e-commerce). I decided to head to the session based on the fact that getting some advice and interaction from successful online retailers could be more beneficial to the ... (Read on Source)


I'm Bored To Death with the Content Conversation

Okay, I'm at the boiling point with the fact that I need to have conversations with marketing and public relations professionals about the key to good online communications is creating good content, stick in a vertical that you know, etc. Isn't that the key to any business communications efforts? (Read on Source)


Lost Rankings Due to Site Redesign or Spam?

We recently released our new website in Feb. and prior to release we held the number 1 position on Google for [our main keyword phrase] and the number 3 slot and number 2 spots for [additional keyword phrases]. Within days of our release our rankings fell through the roof as did the number of quality Google leads that were coming through our doors. (Read on Source)


2 Link Building Strategies

I posted 2 link building strategies over at SearchEngineWatch.com - Getting Customers to Link to your Site - Blogging to Gain Links & Establish yourself as an Authority Site Enjoy! .. (Read on Source)


Evangelists of the World, Unite

Evangelists of the World, Unite At the Web 2.0 Expo this week, one title kept popping up on business cards: Evangelist. All the evangelists I met are from companies that have quite a few evangelists in their own right: Salesforce, Yahoo, LinkedIn. The best moment was when I took a detour to Google's Mountain View headquarters on Wednesday and met an in-house evangelist there. ... (Read on Source)


Can Blogosphere Force Amazon to Withdraw Alexaholic Lawsuit?

Amazon CEO Jeff Bezos has been caught saying one thing and doing another. According to ZDNet, while Bezos was chatting at the Web 2.0 conference and promoting his company’s S3 hosting service to the crowd, he was quietly suing the pants off of Alexaholic. (Read on Source)


Best Blog About Blogging

Welcome to the Blogger's Choice Awards! Here you'll see which blogs are currently making an impact in the blogosphere. All of the blogs you see here are nominated, voted and commented on by users like yourself! Winners will be announced on June 2nd at PostieCon in Orlando FL. Learn More. (Read on Source)


SES 2007 Audio Report

This entry was posted on Thursday, April 19th, 2007 at 2:53 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. (Read on Source)


New Report: Who Needs Libraries Anyway?

Who needs libraries anyway? A CURL-RIN workshop. In September 2006, the RIN and CURL jointly commissioned a study to provide an up-to-date view on how researchers interact with and perceive academic library services in the UK. The project involved extensive canvassing of views from over 2250 researchers and 300 librarians, notably through a ... (Read on Source)


S. 1121: A bill to authorize the cancellation of Perkins Loans for students who perform public...

S. 1121: A bill to authorize the cancellation of Perkins Loans for students who perform public... A bill to authorize the cancellation of Perkins Loans for students who perform public service as librarians in low-income schools and public libraries. (Read on Source)


Europe's Digital Library experts set to focus on copyright today

The EU's High Level Expert Group on Digital Libraries - which includes, inter alia, stakeholders from the British Library, the Deutsche Nationalbibliothek, the Federation of European Publishers and Google - will present this afternoon an advisory report on copyright issues to the European Commission. In addition, the group will discuss today how ... (Read on Source)


I've Joined a Blogger Outreach Program to Test the Nikon D80

I've Joined a Blogger Outreach Program to Test the Nikon D80 I got an elaborate package this morning, via Fed Ex, inviting me to test Nikon's D80 digital SLR camera and an 18-135mm Zoom lens as part of a blogger outreach program being run by the PR firm, MWW Group. (Read on Source)


Do You Want a $200 Press Release Submission With PRWeb? For Free?

This is actually something quite remarkable, because as far as I know, I haven't seen anyone else, ever, get to offer their readers a free, premium press release through PRWeb, and it is not like they have an affiliate program (at least that I have heard about), or easy to find promotion codes. Ponn was made [...] (Read on Source)


Automatically Posting Twitter Message From Your Blog's RSS Feed

Automatically Posting Twitter Message From Your Blog's RSS Feed So I have honestly kept on using Twitter and it is working out. I have been trying to set up a Twitter account for the Search Engine Roundtable, and automate the posting to Twitter. So if I write a blog post at the Search Engine Roundtable, it would automatically twit that post headline and URL in that account. Just go to http://twitter.com/ ... (Read on Source)


Can the power of blogs remove ranking restraints?

I’m looking for people who would be prepared to participate in a ranking experiment, with the specific aim of determining whether blog power can unshackle domains that have sat with ranking restraints over a prolonged period of time. The minus 31 penalty is the phenomenum whereby a site doesn’t rank for its site name, [...] (Read on Source)


NY: Newhouse Technology and Media Breakfast

NY: Newhouse Technology and Media Breakfast Tomorrow the Newhouse Alumni Club of Metro NYC is hosting a Technology and Media Breakfast at 8 am. Speakers from Google, Six Flags, Kayak.com, Interep, the History Channel and Reprise Media will be there for a roundtable discussion on the convergence of old and new media. Josh Stylman will speak for Reprise Media about the role of search in ... (Read on Source)


Library information Show 2007

Library information Show 2007 Web 2.0 for libraries: de-mystifying the technologies available and which to choose. Karen Blakeman and I ran a session for the LIS show yesterday in 'Presentation 2.0' style which meant that we both took turns to show different Web 2.0... (Read on Source)


Meetings

I had breakfast today with a senior executive who estimates she spends more than 30% of her time in internal meetings. My guess is that many marketers (who seem to go to more meetings than most people) might envy a number that low. Despite the time spent, most people don't seem particularly happy with the results the meetings create. In that ... (Read on Source)


Search Marketing for Direct Marketers

Yesterday, I presented to the Direct Marketing Association at their B2B Marketing Conference on the subject of Return on Search Marketing Investment. I love talking to direct marketers, because they understand how to market on the Web, but they don?t know they do. When I show them how to take what they know and apply it to this new online world, (Read on Source)


Vonage: Do You Know What 3Com Has?

Vonage: Do You Know What 3Com Has? Ken Rutkowski, with whom I co-host the World Technology RoundUp forwarded me on this email, which after receiving the author's permission, I have agreed to post as a community service for all the Vonage customers and shareholders. I have removed the author's email address, but left his name on the email. (Read on Source)


Executives Still Slow to Embrace Web 2.0

According to an article recently published in BusinessWeek, a new survey indicates that top level executives are still reluctant to invest in Web 2.0 technologies. While software that allows communications were popular, other tools such as social media (Myspace, Facebook), RSS, Podcasting, Wikis, and Blogs garnered a noticeably smaller percentage ... (Read on Source)


SEO Doesn’t Guarantee Blog Visitor Loyalty

SEO Doesn’t Guarantee Blog Visitor Loyalty Mixed blessings for SEM come from a Boston University study entitled Traffic Characteristics and Communication Patterns in the Blogosphere. First, the good news: the majority of blog traffic comes from search engines. Search engines accounted for 43% of referral traffic in the blogosphere. Hurray for search engine marketers! Their diagram of ... (Read on Source)


Finding Success Outside Your Target Audience

Finding Success Outside Your Target Audience It's not often that a company finds success outside of its intended target market. But that seems to be what is happening with the makers of Slingbox. If you're a TV junkie like me you likely have a TiVo. But it's the real junkies that have a Slingbox sitting right on top of the TiVo box. (Read on Source)


Click Fraud Up to 14.8 Percent in Q1

Click Fraud Up to 14.8 Percent in Q1 Click Forensics released today industry pay-per-click (PPC) fraud figures from the Click Fraud Index for the first quarter of 2007. The firm indicated that overall industry average click fraud rate... (Read on Source)


Sanford "Sandy" Robertson Joins the Technorati Board

The good news just keeps on coming here at Technorati . I'm so excited to let you know that the legendary technology investment pioneer Sanford "Sandy" Robertson has joined our Board of Directors , effective immediately. I met Sandy in January at the World Economic Forum , where, much to my delight, we formed a fast friendship. The better we got ... (Read on Source)


Why Start a Forum?

Why Start a Forum? The prospect of starting a forum can intimidating, particularly for those who have had little or no experience running one before. Many are also put off by the technical side of developing a forum, or the fact that they have never advertised on the Internet before and as a result have little idea of how [...] (Read on Source)


Losing control of media

Losing control of media NBC News says they will not make the videos from the Virginia mass murderer fully public and this morning on Today, Matt Lauer promised that they would not constantly loop them on the air. NBC News President Steve Capus just said on the air that “it’s so twisted” and “there’s no way to watch it without being ... (Read on Source)


USATODAY.com Named Top Award Winner by Hitwise

Hitwise has ranked USATODAY.com number 1 by visits among all other U.S. websites in the Hitwise News and Media - Print category for 2006. “online competitive intelligence service” that measures Internet usage among 10 million U.S. Internet users. The Hitwise U.S. Top 10 Awards ranks the most successful U.S. websites in 160+ online ... (Read on Source)


Akismet made defunct by math comment plugin

QSP (Quick Short Post) Since installing the math comment plugin my spam levels have fallen off of the planet. Akismet hasn’t had a comment now for weeks, which is a prety good show I think. I’d recommend installing it, its saved me from a chore of checking the mod queue daily, a chore that used to bore [...] (Read on Source)


QueryCat for FAQ

QueryCat searches for answers of frequently asked questions on pages indexed by Alexa. The answer will be in the result. It did reasonably well with my question - how to catch mice - though most of the answers were from... (Read on Source)


Milliennials - What are 18-24 Year Olds Doing Online?

Milliennials - What are 18-24 Year Olds Doing Online? Yesterday I spoke at the the Millennials Conference in Los Angeles. I talked about some websites that have a high concentration of users in the 18-24 age group, and are enabling users to share content beyond the usual activities on social networking sites. 18-24 year-olds make up 19% of the adult online population, and based upon their website ... (Read on Source)


Google and Viacom

Google and Viacom GigaOm posits a deal between Viacom and Google, which would make sense, but as we discussed yesterday during my talk with Jeff...Yahoo already has that deal...... (Read on Source)


Hitwise gets a $240 million hit

Hitwise gets a $240 million hit Filed under: Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO), eBay (EBAY), Verizon Communications (VZ) Experian has moved aggressively into the net space over the past few years. Some of its acquisitions include PriceGrabber and LowerMyBills.com. (Read on Source)


SEOmoz Whiteboard Friday - Everybody Wants to Rule The SERPs

We're all back and recovered from SES New York and, thus, so are Whiteboard Fridays. This week Rand responds to Jen Slegg's post about the impending death of linkbait by explaining how linkbait can and should be considered a natural component of a mainstream organic marketing campaign. (Read on Source)


EasyJet.com: The UK?s Favourite Travel Website

EasyJet.com: The UK?s Favourite Travel Website EasyJet.com, Europe’s leading airline website, is the UK’s favourite travel website, according to a new survey. Hitwise, an online competitive intelligence service, has announced the most popular UK websites in their annual online performance awards, with easyJet winning the Number One award for Commercial Airlines and Travel - ... (Read on Source)


Search Thursday Podcast

Search Thursday Podcast How does search affect your online reputation? Stephen Colbert #1 greatest living American? Ask.com Commercial. Does advertising affect how people search? Is it ethical to link to Digg for your own stories? Are you willing to share your search data to improve search results? (Read on Source)


Experian buys Hitwise for £120m

Experian buys Hitwise for £120m The credit information provider says it will use the acquisition to extend the range of online and offline marketing services it can offer its clients. (Read on Source)


Study Reveals that Kids Multitask

Study Reveals that Kids Multitask A recent NPD Group report yields yet another justification for pairing Rugrats and SUVs across multiple media platforms. Children between the ages of two and 12 spend over a quarter of their free... (Read on Source)